The Staple x Coca Cola collection has been divided into two stories. For the first story, they wanted to focus on Coca Cola’s iconic heritage, utilizing familiar branded logos and their “Dynamic Wave”, synonymous with the Atlanta-based beverage giant. For each piece, you will find a nice little surprise, whether it be in the hangtag, a small hidden embroidery, or a tonal logo that keeps each piece firmly co-branded. For the second story, they dug into Coca Cola’s archive and wanted to create a more fun, colorful offering, utilizing the “Coke” moniker.
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