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Jeff Staple founded Staple Pigeon in 1997, the NY-based pioneering streetwear brand with the infamous “Pigeon” logo. Staple Pigeon is now a world renowned brand which reflects the gritty and never-ending energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York, but The Pigeon is also the influence behind Staple’s extensive apparel range and collaborative items available across the world. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as fashion, music, sport, and art.