Open your eyes and let your inner child see the world. Be free to see in ordinary an unusual thing. Forget about all preconceptions and follow your heart where it leads you to. These are the points of view cultivated by photographer Artem Bryukhov and illustrator Ksenia Cheremnova, the founders of a new brand E-404. It’s identity is based on streetwear combined with references to the primitivism art movement, the guys’ favorite TV shows from their teenagehood and un-bedazzled but not so trivial things that their eyes accidentally catch in everyday life.
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