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From sportswear to streetwear, a brand founded in 1952 by triple Wimbledon tennis champion Fred Perry. The brand's logo is a laurel wreath, always at the heart, just above the heart of the carrier and always worn as a badge of honor. The famous Fred Perry shirts are designed to fuse practicality and functionality. The signature twin tipping took the Fred Perry shirts from sportswear to streetwear. The brand inspired generations of rebels, musicians, filmmakers and sport stars.