In 2005, Pharrell Williams partnered with Japanese fashion icon Nigo (founder of the highly successful A Bathing Ape/BAPE brand) to launch Billionaire Boys Club and ICECREAM. Employing the unique visual language of legendary Japanese graphic designer Sk8thing, the line has since expanded to become a globally recognized clothing, accessories and lifestyle brand.
The label's blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture. 
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