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ASICS was founded in Kobe, Japan in 1949 by Kihachiro Onitsuka. The running shoe company’s name is an acronym of a widely used Latin phrase “anima sana in corpore sano”, which translates as “a healthy mind in a healthy body”. Nowadays ASICS is at the forefront of the world performance sports market as undisputedly the leading running shoe brand for enthusiasts and professional athletes alike.