Billionaire Boys Club

Billionaire Boys Club is a brand developed by musician Pharrell Williams and Japanese streetwear pioneer Nigo, founded in 2005 with deep roots extending through music, design, and alternative youth culture, BBC remains faithful to its motto: “Wealth is of the heart and mind, not the pocket.”

With its fusion of Japanese street style, skate culture and hip-hop aesthetics it lives up to the brands's cult status.

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