Hoka, founded in 2009 by Jean-Luc Diard and Nicolas Mermoud, two former Salomon employees had to build a global distribution network in a very disputed market. The goal is to inspire people to move, to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box.

The aim to amplify voices and help provide access to running, walking, fitness and the outdoors. They believe everyone is an athlete. And however you find joy in movement, HOKA has your back.

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