The North Face
The North Face is a leading American outdoor brand that creates high-performance apparel, footwear, and equipment for adventurers and athletes. Founded in 1966 in San Francisco, the company named itself after the coldest, most challenging side of a mountain, using a logo inspired by Yosemite’s Half Dome. While built for extreme mountaineering, the brand has seamlessly crossed over into streetwear and urban fashion through high-profile collaborations and premium technical designs. Today, it continues to inspire global exploration with its famous mantra: "Never Stop Exploring."